The East 12th Street Merchants Association (ETSMA) advocates for the preservation, sustainment, and development of the East 12th Street Corridor as a thriving and diverse cultural destination.

Who We Are

We are committed group of business owners along the East 12th Street Corridor that work together and support one another in Austin, Texas. The Corridor spans east-west from Airport Boulevard to Interstate-35 and north-south 1 block in each direction from 12th Street.

What We Do

  • Organize, coordinate, and connect local merchants, businesses, and community organizations in the establishment of a strong community.
  • Promote the East 12th Street Corridor as a safe and entertaining place to shop, dine, visit, and learn.
  • Coordinate advertising, merchandising, and publicity events.
  • Influence the development and growth of business in the Corridor in the interest of commerce, community, and historical preservation.

Exciting News! We are partnering with COA (city of Austin) and Soul-y Austin.